5 Common Squarespace Mistakes (And How To Fix Them)
A well-designed Squarespace website (or any website) can be a powerful tool for your business, but small mistakes can make a big impact on user experience and conversions. Here are five common mistakes and how to fix them.
1. Cluttered Design & Too Much Content
The mistake: Overloading pages with too much text, too many images, or unnecessary elements can overwhelm visitors.
The fix: Embrace a minimalist approach. Use whitespace strategically, keep copy concise, and focus on clear navigation. Make sure every element serves a purpose.
2. Poor Mobile Optimisation
The mistake: Not checking how your site looks and functions on mobile devices.
The fix: Use Squarespace’s built-in mobile preview to ensure your site is fully responsive. Avoid oversized images, long blocks of text, and tiny buttons. Make sure menus and call-to-action buttons are easy to tap.
3. Confusing Navigation
The mistake: Having too many menu items or an unclear site structure makes it hard for visitors to find what they need.
The fix: Keep navigation simple. Aim for no more than 5-7 primary menu items, use clear labels, and group related content under dropdown menus if necessary. Include a visible call-to-action in your navigation.
4. Slow Loading Speed
The mistake: Large images, unoptimised videos, or excessive animations slow down your site.
The fix: Compress images before uploading, limit the use of auto-playing videos, and remove unnecessary scripts or integrations. Use Squarespace’s built-in speed optimisation tools to check performance.
5. Lack of Clear Call-to-Actions (CTAs)
The mistake: Visitors land on your site but don’t know what to do next.
The fix: Place clear CTAs (such as 'Book a Call,' 'Shop Now,' or 'Get Started') in key areas like the homepage, navigation, and the end of blog posts. Use compelling action-oriented language.
Your Squarespace website should be simple, streamlined, and user-friendly. By avoiding these common mistakes, you can create a site that looks great and works seamlessly for your business.
Need help optimising your Squarespace site? Let’s simplify it together!
