If you Google “human attention span 2024” the result will show you that the answer to this question is currently reported as 8.25 seconds, which apparently is shorter than the attention span of a goldfish.

When I first started my business, I was a virtual assistant offering all sorts of services under the name Hope and Virtual—a playful nod to my surname, Hope. It felt fun and creative, but I quickly realised the name didn’t clearly convey what I was about.

Two months ago I returned from an insane, awesome, inspiring, life-changing solo adventure wild camping and paddle boarding on the breathtaking Norwegian Fjords.